- Google Ads
- Bing Ads
- Facebook Ads
- Google Analytics
- Google BigQuery
- Looker
- Segment
- Heap
Who are they?
Compare and Recycle is the UK’s largest recycling comparison site for electronic devices. Founded in 2010, they’ve helped customers get over £100m for their old electronic devices. We teamed up with Compare and Recycle back in 2018 and the ambitious management team had one thing in mind: Growth. We quickly devised a new long-term PPC strategy that would help them achieve that.
Check them out: compareandrecycle.co.uk
What did we achieve?
We helped them achieve massive YoY growth, for three years rolling, and gain and retain market dominance.
And how did we achieve that?
We helped the team at Compare and Recycle implement Google BigQuery to collate their business data into a single queryable warehouse. On top, Heap and Looker were added.
This coupled with our near real-time search market share tracking enabled us to be extremely proactive with optimisation. More commonly, you would find optimisation beginning with spend; you would need to spend on keywords and purchase traffic before you knew how they would perform.
With predictive analytics, we’ve been able to pre-empt poor campaign performance based on pricing on-site, competitor pricing off-site, and competitor presence at keyword level, meaning we’re able to reduce spend before our conversion rates drop, and increase spend before it improves. Nice.
