In the past few years LinkedIn has massively advanced its digital offering; enabled us to provide extremely high performing lead generation campaigns, at a scale previously not achievable.
We track everything back to gross profits where possible; with lead generation campaigns, this means integrating lead performance back to the ad click, and ensuring we’re optimising around the sales you achieve and not just the leads we generate.
LinkedIn’s value is in its user data. It’s also the only platform where users have professional incentives to keep their profiles accurate and up-to-date, for us as that ensures high quality targeting with every campaign we setup and run.
We’re able to accurately target users based on their job title, company, industry, seniority, where they studied and much, much more.
With LinkedIn ads, we’re able to place your content and drive traffic from business leaders and decision-makers at businesses you want to work with.
There are no shortcuts in digital marketing, content is king; strategies that concisely convey value to the correct people at the correct times generate results.
Not all paid media strategies are hinged on immediate revenues.
Top of the funnel targeting, and positioning your brand as the go-to authority in your industry can be an immensely powerful way of generating long term brand engagement, while concurrently amplifying the performance of bottom of funnel marketing activities across all ad channels.