With their immense suite of targeting tools, we have the ability to target potential customers based on extremely specific user characteristics; interests, locations, behaviours, or events.
Finding new potential customers and exposing them to your brand in impactful ways on social media has never been more effective.
Re-engage with previous site visitors, customers, or social media page visitors with personalised ad copy and offers.
Recapturing potential customers via remarketing across social media sites is a very effective, lower-cost method of generating sales on new customers, or increasing your customer LTV by turning them into repeat buyers.
Compare & Recycle is the UK's largest comparison site for recycling electronic goods. Since 2010 they've helped over one million customers get in excess of £100M for their old phones.
Many paid social platforms offer a native, GDPR-compliant audience expansion tool to profitably find new customers to target, seeded from the characteristics and behaviours of your existing customers.
While performance is tied to the quality of data you’re able to provide, it’s an extremely powerful tool when looking to scale campaign performance.
In itself paid social campaigns can perform very well.
But when coupled with a larger PPC strategy; spanning many ad mediums and platforms, paid social campaigns are able to fill gap a large inventory gap, engaging users at times and in ways that other platforms simply can’t provide.