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Paid Social

The social media giants provide us with unparalleled targeting options, a wide range of rich media ad formats and the ability to get deeply integrated.

Your Future Customers

With their immense suite of targeting tools, we have the ability to target potential customers based on extremely specific user characteristics; interests, locations, behaviours, or events.

Finding new potential customers and exposing them to your brand in impactful ways on social media has never been more effective.

New or Returning

Re-engage with previous site visitors, customers, or social media page visitors with personalised ad copy and offers.

Recapturing potential customers via remarketing across social media sites is a very effective, lower-cost method of generating sales on new customers, or increasing your customer LTV by turning them into repeat buyers.

 

Intelligent Expansion

Many paid social platforms offer a native, GDPR-compliant audience expansion tool to profitably find new customers to target, seeded from the characteristics and behaviours of your existing customers.

While performance is tied to the quality of data you’re able to provide, it’s an extremely powerful tool when looking to scale campaign performance.

Paid Social Platforms

Find out more about the specific platforms on which we manage paid social adverts.

Multiplicative Gains

In itself paid social campaigns can perform very well.

But when coupled with a larger PPC strategy; spanning many ad mediums and platforms, paid social campaigns are able to fill gap a large inventory gap, engaging users at times and in ways that other platforms simply can’t provide.

Our Approach

Find out more about our approach to paid social, and how (and why) we see our work as a science.