Real-time bidding is a server-to-server process that enables inventory to be bought and sold on a per-impression basis.
Similar to how financial markets function, it all happens programmatically – though not all programmatic buying is delivered via real-time bidding.
While usually more expensive than traditional display campaigns, programmatic display offers more control over user and site targeting. When done correctly, this results in much higher exposure to the desired user group vs. other display options.
This increase in control results in higher quality traffic, more reliable performance and
Targeting previous site visitors via remarketing is a cost-effective way of bringing previously engaged users back to purchase later.
Remarketing runs parallel with other in-bound digital campaigns, driving incremental revenue days, months, or years after the users’ first visit.
Cross-device targeting has been a more recent advancement in display buying, enabling us to target the same users across multiple devices.
Meaning if a user customer visited your website on device A (their phone for example) and is later browsing the internet on device B (their laptop) we can continue seamlessly remarketing to them on their laptop, even though their first session was on their phone.