And how did we achieve that?

In very large and complicated digital markets (in regards to unique search terms and potential routes to site), the effectiveness of accurate and actionable attribution grows exponentially with its size.

After developing their ad channels fully, we looked towards developing bespoke attribution models that looked at visitor types individually (previous customers, new browsers, etc.) to increase both LTV of customers to date as well as increasing the conversion rates of new first time visitors. This is something we implement on most clients (dependant on size) that we find immensely effective.