Gutter Supplies
Platforms & Mediums Covered in Study:
  • Google Ads
  • Bing Ads
  • Facebook Ads
  • Google Analytics
+22%
Revenue
-18%
Cost per Sale

Who are they?

Gutter Supplies are the UKs largest specialist supplier of guttering and PVC building products. Trading since 2009 out of Essex, they provide superior products and exceptional customer service to the UK market.

Check them out: guttersupplies.co.uk

What did we achieve?

Partnering with us for their PPC activity helped them to rise to the top of their market; we’ve been able to consistently increase their online revenues, every year, for the past three years.

 

 

And how did we achieve that?

In very large and complicated digital markets (in regards to unique search terms and potential routes to site), the effectiveness of accurate and actionable attribution grows exponentially with its size.

After developing their ad channels fully, we looked towards developing bespoke attribution models that looked at visitor types individually (previous customers, new browsers, etc.) to increase both LTV of customers to date as well as increasing the conversion rates of new first time visitors. This is something we implement on most clients (dependant on size) that we find immensely effective.