PVC Cladding
Platforms & Mediums Covered in Study:
  • Google Ads
  • Bing Ads
  • Facebook Ads
  • Google Analytics
+114%
Revenue
-21%
Cost per Sale

Who are they?

PVC Cladding is part of the PBSL Group, one of the UK’s largest independent specialist builders merchants.

They specialise in the supply of PVC fascias, soffits, and cladding systems sold locally through their branch and online via their website. Historically being the smaller of PBSL Group’s brands, it wasn’t

Check them out: pvccladding.com

What did we achieve?

More than doubled revenue in under a year.

How did we achieve that?

We focused intensely on feed optimisation to improve the reach and performance of their paid shopping activity; long-established brands can find it difficult to see continued traffic growth every year in stagnant markets, making large improvements to their product data, coupled with product lead remarketing across social and display networks, achieved consistent and reliable increases to traffic every quarter in and out of season.