- Google Ads
- Bing Ads
- Facebook Ads
- Google Analytics
Who are they?
Higher Elevation was founded in Maidstone, Kent in the year 2000. Specialising in the installation, repair and removals of home and commercial stairlifts; they’ve helped thousands of older members of the community retain independence within their homes, and helped thousands of businesses expand the accessibility of their premisses.
Check them out: higherelevation.co.uk
What did we achieve?
We helped them more than triple the volume of the PPC marketing activities while retaining their existing levels of spend.
How did we achieve that?
Analysis of their historic customer data revealed key insights regarding their key demographic; by identifying when and how they approached the brand (and the internet more generally) for their online research and purchasing needs, we were able to create deeply connected user-focused campaigns.
This refocusing of their ad spend across Google and Microsoft Ads proved immensely successful from day one, with further improvements being made to this day.